Product Development & Launches
Led products from concept to launch for Greater China, from meeting market requirements and developing new SKUs to introducing region-exclusive flavors. Launches included ROCA® Thins, ROCA® Bites, Extra Dark ROCA® and Pistachio ROCA®.
Brand Collaborations
Brought ALMOND ROCA into new formats through collaborations, including McCafé Hong Kong drinks and desserts, LAB MADE ice cream and others.
International Portfolio & Pricing
Set the product mix and pricing across international markets, building pricing ladders and working through item economics to determine which products made sense for each market and channel.
E-commerce & Social Media
Worked with partners to grow ALMOND ROCA’s presence across Tmall, JD.com, TikTok, WeChat and other platforms, connecting online sales and social campaigns with the broader China market strategy.
Retailer-Specific Programs
Worked with retailers including Costco and Sam’s Club China to develop products and promotions for their members, balancing retailer requirements with the economics of the business.
Market Operations & Repacking
Built a repacking operation in China, from assessing the economics and auditing facilities to selecting equipment and vendors, establishing operating procedures, and coordinating logistics. The operation has run for more than a decade.
Sofia Pazari
Home Goods
Website and packaging design for independent maker Sofia Pazari’s marketplace of original beauty, lifestyle, and home goods.
Year
2024
Client
Sofia Pazari
"Being an e-commerce entrepreneur isn't easy, and Adri gave my products the design direction they needed to become bestsellers."
— Sofia Pazari